Episode 308. Thoughts For Publicists

“You can’t really call us “publicity whores” because we don’t charge for it, we give it away! (We will answer, however, to “publicity sluts“.) But there’s a handful of things we’d prefer to avoid and/or not do, so this week Reed Martin and Austin Tichenor outline a series of thoughts and guidelines and publicity opportunities. Featuring  some mild cattiness, pro tips, the value of both GPS and social media, the importance of brand awareness and relative unimportance of mall appearances, and the diminishing line between publicity and marketing. (Length 24:30)